ABOUT US
STOVARIA is an Austrian fashion startup born in 2025, independently built by a young mother and self-taught designer who was raised around silk looms and generational craftsmanship in India, the birthplace of the world’s finest silks. Rooted in this heritage, we create handcrafted, one-of-a-kind pieces that bring meaning, ethics, and beauty back to fashion. Every garment is designed slowly and intentionally using natural, handwoven fabrics and made in small batches with ethical artisans. No mass production. No wasteful trends. Just bold, soulful statement wear that lasts. Made to make you feel confident, proud, and truly seen.
OUR PROMISE
- NO MASS PRODUCTION 1 in 8 Billion or drops of 5–10 pieces worldwide.
- PROUDLY ETHICAL, DEEPLY PERSONAL You feel proud and confident every time you wear it.
- 100% HANDCRAFTED No shortcuts. No outsourcing. We cut, stitch, and finish everything ourselves.
- IN-HOUSE ARTISANS Pour emotion, precision, and pride into every thread.
One jacket. One moment. Everything changed.
I never planned to build a fashion brand. But one story changed everything.
In 2018, my husband came home from an office event, excitedly telling me how a simple, textured jacket found at a refugee donation camp made people stop, look, and admire. It wasn’t designer. It wasn’t luxury. But it had presence. Stories stitched into every thread. As he shared how seen and confident he felt, I asked him a simple question: “Why should this be rare? Why can’t everyone feel this way?” That question stayed with us.
Over time, it became clear fashion doesn’t need loud logos or fast trends. True elegance comes from pieces that feel personal, crafted with care, and made just for you. That’s why I started STOVARIA. To give you that same confidence. To create pieces that make you feel YOU. Unique. Personal. Effortless. Unforgettable. Luxury isn’t about brands. It’s about presence.